Exploring Exporting Workshop - 6 December 2016 - Meath

About the workshop

This workshop is aimed at early and pre-export companies that have the potential to sell their products/services in international markets. This highly practical one-day workshop will enable participants to investigate the export opportunities for their companies. By participating on the workshop participants will:

Identify the challenges and risks associated with exporting.
Encourage you to take a systematic approach to preparing for export.
Enable you to assess and prioritise export opportunities.
Provide a framework to assess the capabilities and capacity of the business to support the demands of entering a new market.
Enable you to create a blueprint to prepare the business for the export journey.

Format

A one-day interactive workshop with a mix of individual and group exercises, best practice guidelines, worksheets and tools to prepare the business for it’s journey into exporting;
With support from Enterprise Ireland’s Mentor network, you will have the capability to develop an action plan to help you implement a successful export strategy for your company;
Additional support will also be available from Enterprise Ireland’s Market Research Centre to assist you in your market intelligence research.

The workshop will provide a structured approach to identifying, developing and building an effective export strategy for your business. The workshop sessions will address:

The Decision to Export
Why Export?
Challenges of Exporting
Assessing the Export Opportunity and Gathering Intelligence
Going to Market as an Exporter
Preparing to Export
Defining your Go To Market Strategy
Creating a Value Proposition

Workshop Delivery

This workshop will be delivered by Ray Clarke, Shaping Business Ltd - a marketing and business development consultancy based in the UK.

The structure and content of the workshop draws on our practical experience of enabling businesses to plan for a successful new market entry.

Agenda


09:00	Introduction
09:15	Objectives, Agenda and Logistics
09:30	Why Export?
10:00	Assessing the Export Opportunity & Gathering Intelligence
10:30	Comfort Break
10:45	Using Desk Research to Get Export Ready
11:30	Preparing to Export (1)
12:30	Lunch
13:15	Preparing to Export (2)
15:00	Comfort Break
15:15	Defining your Go-to-Market Strategy
16:30	Next Steps
16:45	Feedback
17:00	Close

Download the agenda in pdf format

Who should attend?

This workshop is aimed at Management Executives with responsibility for the growth strategy of the business; ideally two people per company should attend.